{"product_id":"scruples-platinum-shine-toning-shampoo","title":"Platinum Shine Toning Shampoo","description":"\u003ch3 data-start=\"0\" data-end=\"42\" data-section-id=\"w5it5y\"\u003eScruples Platinum Shine Toning Shampoo\u003c\/h3\u003e\n\u003cp data-start=\"44\" data-end=\"101\"\u003e\u003cstrong data-start=\"44\" data-end=\"101\"\u003eFor blonde, gray, highlighted, and color-treated hair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"103\" data-end=\"432\"\u003eScruples Platinum Shine Toning Shampoo is a sulfate-free purple shampoo designed to neutralize unwanted yellow and orange tones while enhancing cooler, brighter hair color. Its deep-violet-toned base helps reduce brassiness in blonde, gray, highlighted, and lightened hair, leaving hair looking refreshed, balanced, and healthy.\u003c\/p\u003e\n\u003cp data-start=\"434\" data-end=\"690\"\u003eThis gentle cleansing formula helps maintain cool tones between salon visits without stripping moisture or dulling shine. The highly pigmented purple base helps counter warm undertones while supporting softer, smoother, and more vibrant-looking hair.\u003c\/p\u003e\n\u003cp data-start=\"692\" data-end=\"972\"\u003eIdeal for regular maintenance, Platinum Shine Toning Shampoo helps preserve the appearance of freshly toned hair while improving overall brightness and manageability. Suitable for blonde, silver, gray, and highlighted hair, it delivers cooler tones with a clean, refreshed finish.\u003c\/p\u003e\n\u003chr data-start=\"974\" data-end=\"977\"\u003e\n\u003ch3 data-start=\"979\" data-end=\"991\" data-section-id=\"5y7puq\"\u003eBenefits\u003c\/h3\u003e\n\u003cul data-start=\"992\" data-end=\"1281\"\u003e\n\u003cli data-start=\"992\" data-end=\"1038\" data-section-id=\"29i0fg\"\u003eNeutralizes yellow and orange brassy tones\u003c\/li\u003e\n\u003cli data-start=\"1039\" data-end=\"1087\" data-section-id=\"1jkapya\"\u003eEnhances cool blonde, gray, and silver tones\u003c\/li\u003e\n\u003cli data-start=\"1088\" data-end=\"1133\" data-section-id=\"1rm71uh\"\u003eHelps maintain color between salon visits\u003c\/li\u003e\n\u003cli data-start=\"1134\" data-end=\"1175\" data-section-id=\"1q8v2w9\"\u003eGentle sulfate-free cleansing formula\u003c\/li\u003e\n\u003cli data-start=\"1176\" data-end=\"1222\" data-section-id=\"1muscsp\"\u003eLeaves hair looking brighter and healthier\u003c\/li\u003e\n\u003cli data-start=\"1223\" data-end=\"1281\" data-section-id=\"17aaboj\"\u003eSuitable for blonde, highlighted, brown, and gray hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1283\" data-end=\"1286\"\u003e\n\u003ch3 data-start=\"1288\" data-end=\"1302\" data-section-id=\"1qw4ccu\"\u003eHow to Use\u003c\/h3\u003e\n\u003cp data-start=\"1303\" data-end=\"1482\"\u003eApply to wet hair and massage evenly through the hair. Leave on briefly, depending on desired toning intensity, then rinse thoroughly. Repeat as needed for enhanced toning results.\u003c\/p\u003e\n\u003chr data-start=\"1484\" data-end=\"1487\"\u003e\n\u003ch3 data-start=\"1489\" data-end=\"1497\" data-section-id=\"ynots3\"\u003eSize\u003c\/h3\u003e\n\u003cp data-start=\"1498\" data-end=\"1513\"\u003e8.5 oz (250 ml), Liter\u003c\/p\u003e","brand":"Scruples","offers":[{"title":"8.5oz","offer_id":43521370489038,"sku":null,"price":11.84,"currency_code":"USD","in_stock":true},{"title":"Liter","offer_id":43521370521806,"sku":null,"price":23.68,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/3431\/8286\/files\/PLATINUMSHINESHAMPOORETAIL.png?v=1778697926","url":"https:\/\/ioriobeauty.com\/products\/scruples-platinum-shine-toning-shampoo","provider":"Iorio Beauty Supply","version":"1.0","type":"link"}