{"product_id":"purple-hydrate-repair-treatment","title":"Purple Hydrate \u0026 Repair Treatment 11oz","description":"\u003cp data-start=\"206\" data-end=\"228\"\u003e\u003cstrong data-start=\"206\" data-end=\"228\"\u003eFor all hair types\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"230\" data-end=\"530\"\u003ePurple Hydrate and Repair Treatment is a highly pigmented, deep conditioning treatment designed to neutralize brassiness while restoring moisture and strength to dry or chemically treated hair. It helps maintain cool blonde, platinum, and highlighted tones while also brightening gray and white hair.\u003c\/p\u003e\n\u003cp data-start=\"532\" data-end=\"808\"\u003eThis treatment works beyond toning by helping reduce frizz, heat damage, and breakage caused by daily styling and lightening services. Marigold extract and squalane oil deeply condition and detangle, leaving hair softer, smoother, and more manageable without weighing it down.\u003c\/p\u003e\n\u003cp data-start=\"810\" data-end=\"971\"\u003eIdeal for use after lightening services or as a weekly maintenance treatment, this formula delivers intense hydration while keeping unwanted warm tones in check.\u003c\/p\u003e\n\u003cp data-start=\"973\" data-end=\"985\"\u003e\u003cstrong data-start=\"973\" data-end=\"985\"\u003eBenefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"986\" data-end=\"1256\"\u003e\n\u003cli data-start=\"986\" data-end=\"1025\"\u003e\n\u003cp data-start=\"988\" data-end=\"1025\"\u003eNeutralizes brassy and golden tones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1026\" data-end=\"1091\"\u003e\n\u003cp data-start=\"1028\" data-end=\"1091\"\u003eMaintains blonde, platinum, highlighted, gray, and white hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1092\" data-end=\"1144\"\u003e\n\u003cp data-start=\"1094\" data-end=\"1144\"\u003eDeeply nourishes dry and chemically treated hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1145\" data-end=\"1194\"\u003e\n\u003cp data-start=\"1147\" data-end=\"1194\"\u003eHelps reduce frizz, breakage, and heat damage\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1195\" data-end=\"1256\"\u003e\n\u003cp data-start=\"1197\" data-end=\"1256\"\u003eHighly pigmented and suitable for weekly or as needed use\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1258\" data-end=\"1431\"\u003e\u003cstrong data-start=\"1258\" data-end=\"1272\"\u003eHow to Use\u003c\/strong\u003e\u003cbr data-start=\"1272\" data-end=\"1275\"\u003eAfter shampooing, apply evenly from scalp to ends. Leave on for up to 10 minutes depending on desired toning intensity. Rinse thoroughly and style as usual.\u003c\/p\u003e\n\u003cp data-start=\"1433\" data-end=\"1500\"\u003e\u003cstrong data-start=\"1433\" data-end=\"1452\"\u003eKey Ingredients\u003c\/strong\u003e\u003cbr\u003eMarigold Extract, Squalane Oil, Violet Pigments\u003c\/p\u003e\n\u003cp data-start=\"1502\" data-end=\"1519\"\u003e\u003cstrong data-start=\"1502\" data-end=\"1510\"\u003eSize\u003c\/strong\u003e\u003cbr\u003e11 fl oz\u003c\/p\u003e","brand":"Aluram","offers":[{"title":"Default Title","offer_id":43372604063950,"sku":"ACPu11","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0633\/3431\/8286\/files\/ALURAMPURPLEHYDRATEREPAIR800x800.png?v=1771953193","url":"https:\/\/ioriobeauty.com\/products\/purple-hydrate-repair-treatment","provider":"Iorio Beauty Supply","version":"1.0","type":"link"}